Introduction: The Power of a Trusted Wholesale Directory for Amazon Sellers in 2025
In 2025, success on Amazon FBA depends on one major factor of finding reliable wholesale suppliers. Every seller knows the struggle of sourcing high-quality products at competitive prices without getting scammed or stuck with unreliable vendors. That’s where SaleHoo, one of the most trusted wholesale directory for Amazon sellers, comes in.
Whether you’re just starting your FBA journey or looking to expand your eCommerce store, having access to a verified supplier database can save you hours of research and thousands of dollars. Instead of scrolling endlessly through random supplier sites or risking counterfeit items, SaleHoo provides a curated list of over 8,000 verified wholesalers and dropshippers — all pre-vetted for quality, reliability, and delivery speed.
As the demand for wholesale partnerships continues to rise, more sellers are asking:
“Is SaleHoo still the best wholesale directory for Amazon in 2025?”
This in-depth review explores what makes SaleHoo stand out, its pros and cons, pricing, and how you can use it to build a scalable, profitable Amazon business.
If you’re serious about growing your Amazon FBA store, understanding the power of wholesale directories like SaleHoo could be the turning point for your eCommerce success this year.
Every successful Amazon FBA business starts with the right supplier. Choose poorly and you’ll face stock shortages, returns, bad reviews, and lost capital. Choose well and your product launches will scale faster, margins will remain healthy, and growth becomes repeatable. SaleHoo is a directory and research toolkit that promises to make supplier hunting less scary. In this 2025 review we’ll examine whether it delivers on that promise and how to use it to start sourcing products the smart way.
Quick action: Want to test SaleHoo risk-free? Try SaleHoo — 60-Day Guarantee
Note: This review includes hands-on steps, screenshots placeholders, recommended image locations, email templates to contact suppliers, and copy
What Is SaleHoo?
SaleHoo (founded 2005) is a vetted supplier directory combined with product research tools and training. It connects sellers to wholesalers, dropshippers, and manufacturers so you don’t have to rely on unreliable Google results or risky marketplaces. The platform includes Market Insights (also called Labs), a searchable directory of suppliers, an active community, and support resources for beginner sellers.
Below are the main components you’ll use:
- Directory: Thousands of vetted suppliers searchable by product, region, MOQ, and shipping.
- Market Labs / Insights: Data-driven product research trend lines, competition scores, and price bands.
- Training & Community: Guides, webinars, and a supportive forum for sourcing strategies.
- Dropship Tools: Import products to Shopify and manage orders for a dropshipping workflow (optional).
How SaleHoo Works — A Practical Walkthrough
Here’s the step-by-step way to use SaleHoo from sign-up to first sample order. Follow these steps to avoid beginner mistakes.
Step 1: Sign up & Explore the Dashboard
After joining, bookmark the Directory and Market Labs. Spend 30–60 minutes familiarizing yourself with filters and saved searches.
Step 2: Use Market Labs to Spot Opportunities
Search for product keywords and look for items with steady demand and medium competition. Use time-range filters to avoid one-week fads unless you’re intentionally selling seasonal items.
Step 3: Find & Shortlist Suppliers
In the Directory, filter by shipping country, MOQ, and supplier type (manufacturer vs wholesaler vs dropshipper). Save 3–5 suppliers for each product to compare quotes.
Step 4: Contact Suppliers & Request Samples
Always request product samples. Use the email template below to speed up outreach:
Hello [Supplier Name],
My name is [Your Name]. I'm interested in your [Product Name/Model]. Could you please confirm:
- Minimum order quantity (MOQ)
- Price per unit at MOQ
- Sample price and shipping cost to [Your Country]
- Production lead time
- Any customization/branding options
Thanks,
[Your Name]
[Your Store / Company]
Step 5:Test, List, Repeat
Start with a small test order (30–100 units), create your Amazon FBA listing, and measure conversion. If the product sells, reorder and scale. Use SaleHoo for sourcing your next product.
Key Features & Why They Matter
Vetted Supplier Directory
SaleHoo vets suppliers to reduce scams. Each profile includes contact info, country, MOQ, payment terms, and sometimes ratings. This saves hours of unreliable searching and exposes you to suppliers you might otherwise never find.
Market Labs / Product Research
Labs helps you avoid low-demand or oversaturated products by showing sales velocity, price ranges, and trend data. This alone is often worth the membership for new sellers.
Dropship Integration
If you prefer dropshipping, SaleHoo’s dropship tools can import products to Shopify and manage orders. It’s not as automated as full service platforms, but it’s reliable for early-stage stores.
Training & Community
Members get access to webinars, guides, and a community forum—valuable when you need quick answers or want to test ideas with experienced sellers.
Pricing & Refund Policy
SaleHoo generally offers subscription options and sometimes lifetime access promotions. They do not typically provide a free trial, but they do provide a 60-day money-back guarantee. Always verify current pricing on SaleHoo’s official website before promoting it.
Tip: Use the 60-day window to aggressively test 1–2 product ideas with small orders. If nothing works, request a refund.
Pros & Cons — Honest Take
Pros
- Large directory of vetted suppliers (reduces scam risk).
- Data-driven Labs helps pick better products.
- Useful for beginners training & community.
- 60-day money back guarantee reduces risk.
- Works for wholesale and dropship models.
Cons
- No free trial you pay before testing fully.
- Supplier density varies by niche and country.
- Automation for dropshipping is more basic than specialized tools.
- Expect manual outreach and negotiation work.
Real User Feedback & Reputation
SaleHoo has many positive reviews praising the directory and support; some users report irrelevant supplier matches or slower results in niche categories. Use reviews as a guide, but always perform your own sampling and due diligence.
Who Should Use SaleHoo (and Who Shouldn’t)
Great for: beginners, part-time sellers, those who want vetted suppliers and educational support.
Not ideal for: high-volume sellers with their own sourcing network or those who need ultra-fast automation.
How to Use SaleHoo to Find Winning Products And Advanced Tactics
Here are advanced tactics that move you beyond basic searching and into strategic product selection.
1. Reverse-Engineer Top Sellers
Use Market Labs to analyze top-selling listings in your niche. Look for listings with steady reviews growth and optimized listings. If a listing has low review growth but high sales velocity, it may indicate a high-converting product you can compete with using better branding or listing optimization.
2. Narrow by Supplier Geography
Filter suppliers by country if you target faster shipping and lower customs hassles. US-based suppliers often cost more but shorten delivery times, improving customer satisfaction and decreasing return rates.
3. Test Bundles & Private Label Options
Instead of selling a generic item, consider bundling (e.g., resistance band + carrying pouch) or private labeling to stand out. Ask suppliers about small-scale custom packaging or branding costs.
4. Negotiate for Better MOQs
Suppliers often list conservative MOQs. Negotiate using these scripts:
Hi [Supplier],
We’re interested in placing a test order of 200 units. Would you accept 100 units for the first order at the same price or a slightly higher price? We plan to scale quickly if quality is good.
Thanks,
[Your Name]
5. Validate with Multiple Suppliers
Don’t rely on one supplier. Compare samples from 2–3 suppliers for quality, packaging, and shipping times. Keep documentation of communications for future negotiations.
Mini Case Studies Of Sellers Who Succeeded Using SaleHoo
Case study 1: A beginner seller found a trending kitchen gadget with moderate competition using Labs, ordered 100 samples from two suppliers, launched a listing and scaled to $5k/month within 4 months after optimizing images and running small PPC campaigns.
Case study 2: A dropshipper used SaleHoo to import a curated line of pet toys to Shopify; after testing 20 products they scaled 3 winners and built a steady $2k/month net profit business.
(Names and exact numbers edited for privacy; results vary.)
Supplier Outreach Templates (Copy And Paste)
Use these templates when contacting suppliers they save time and look professional.
Initial Contact
Subject: Product Inquiry — [Product Name]
Hello [Supplier Name],
My name is [Your Name]. I'm launching a small online store and interested in your [Product Name]. Please confirm:
- MOQ
- Price per unit at MOQ
- Sample availability and cost
- Shipping cost to [Your Country / Port]
- Payment terms
Thanks,
[Your Name]
[Business Name]
Follow-Up / Negotiation
Hi [Supplier Name],
Thanks for your reply. To test quality, we want to order 100 units. Would you offer a discounted rate or better shipping? If quality meets expectations, we plan monthly orders of 1000+.
Thanks,
[Your Name]
Where to Place SaleHoo Banners & Videos on Your Site
Use SaleHoo banners and videos (from the SaleHoo affiliate dashboard) in these high-conversion spots:
- Top of article (below the featured image) — high visibility
- Middle of content (after 2–3 strong paragraphs) — contextual
- Sidebar — persistent exposure across pages
- End of article (CTA box) — for readers ready to act
Example HTML snippet for a banner (paste into a Custom HTML block):
<a href="YOUR_SALEHOO_AFFILIATE_LINK" target="_blank" rel="nofollow sponsored"> <img src="https://salehoo.com/path/to/banner.jpg" alt="Find trusted suppliers on SaleHoo" /> </a>
FAQ
Is SaleHoo legit or a scam?
SaleHoo is legitimate with thousands of members and a 60-day money-back guarantee. It’s not perfect, but the directory and Labs are valuable for many sellers.
Can I dropship with SaleHoo?
Yes. SaleHoo offers dropship-friendly suppliers and tools to import to Shopify, though full automation may require additional apps.
How much does SaleHoo cost?
Pricing varies; they have subscription and sometimes lifetime access options. Verify current pricing on SaleHoo’s website.
Does SaleHoo integrate directly with Amazon FBA?
SaleHoo helps you find suppliers but does not fulfill Amazon FBA logistics for you. You’ll still use Amazon Seller Central for FBA shipments and inventory management.
Final Verdict & Next Steps
SaleHoo is a practical, low-risk way to find suppliers and validate product ideas. For most beginners and small sellers, the combination of a vetted directory, data-driven Labs, and training makes it worth testing. Use the 60-day guarantee to run 1–2 product tests and validate the platform for your business.
Ready to start sourcing suppliers?
Click below to try SaleHoo and use the guarantee to test it risk-free:
Try SaleHoo — Start Finding Suppliers
Affiliate disclosure: This post contains affiliate links. If you click a link and make a purchase I may earn a small commission at no extra cost to you. I only recommend products I trust.
